Astaxanthin is a carotenoid pigment and protective antioxidant, and as a part of the carotenoid family has a signature bright color like beta carotene. Its reddish-pink pigmentation is responsible for the reddish color in lobster, salmon, fish eggs, trout, crabs, and other seafood. Compared to the other carotenoids, it provides significantly greater antioxidant protection than the carotenoids beta carotene, lycopene, and lutein as well as alpha-tocopherol, and thus it is considered one of the best agents for protecting cellular membranes. It protects the brain from the damaging stresses of living, and toxins including tobacco smoke, chemotherapy drugs, and aluminum 23- a central nervous system toxin linked to Alzheimer's disease. Considered the strongest natural antioxidant, Astaxanthin is 6,000 times stronger than vitamin C as an antioxidant, and is unique because it never converts to be pro-oxidant. The health effects of astaxanthin have been well documented in more than 1000 peer-reviewed medical publications and journals.

       Astaxanthin also helps with the decline of neurogenesis and neuroplasticity that occurs with age, and induces proliferation of neural progenitor cells. Studies show it can improve male fertility for those who have problems with fertility, and supports healthy vision and ocular blood flow.

       Astaxanthin is naturally found in aquatic shellfish such as lobster, shrimp, salmon. The richest seafood source, sockeye salmon, has only 3.6mg of the compound for every 6 ounces (165 grams), which is not enough to spur the desired health benefits. Therefore, supplementation is an effective way to get the right level of this nutrient. It is best absorbed when taken with food since it is fat soluble. Once in the body, it easily passes through the blood–brain and blood–retinal barrier.

Primary Benefits:Reference:
Powerful antioxidant[1] [2] [10] [12] [18] [23]
Skin health and anti-skin cancer[1] [7] [19] [21]
AMPK activator[5]
Cancer-fighting properties[3] [4]
Anti-diabetes[10] [11] [14]
Blocks DNA damage[2]
Improves vision[2]
Neuroprotective[9] [16] [17] [22]
Reduces cholesterol[6]
Lowers blood pressure[12] [14] [24]
Promotes liver health[8] [20]
Promotes heart health[13] [15]

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